Freelance Google Ads & Meta Ads For Beauty & Hair Salons

What the product does, and what its file can prove. In the EU, Regulation (EU) No 655/2013 asks that the wording of a claim matches the documents in the product information file. It rules out any claim that the product was authorised or approved by a competent EU authority, and it asks for objective claims that respect competitors and legally used ingredients. A claim that no animal tests were carried out follows Article 20 of Regulation (EC) No 1223/2009: among other conditions, the manufacturer and its suppliers have not carried out or commissioned animal tests on the finished product, its prototype or its ingredients. My recommendation is to write your ads from your product file.

The same way as in your salon. In France, for example, an order of 27 March 1987 requires hair salons to display at least ten prices including tax for their most common services, visible from outside, and a second order of the same day sets the same rule for beauty salons, with the detail of every package. I recommend showing the same prices and the same package details on your booking page and in your ads, so clients find online what they read in your window.

Before the peak: the calendar above shows that in the UK, hairdressers and barbers are searched most in October, nail and beauty salons in July, and skincare and makeup in November. Campaigns ramp up a few weeks before, so they learn while demand rises.

The method stays the same, and the goal becomes sales. Shopping ads use the product data sent to Google Merchant Center and show an image, a title, a price and the store name. Meta shows texture and how the product is applied, and Article 20 of Regulation (EC) No 1223/2009 also covers these images. I prefer to steer on order value and on the margin of each range, to push what brings in the most.