Industry · Consulting Firms
Strategy, organisation, HR: a consulting project is signed on trust, and advertising should bring decision makers who discover your expertise to a first meeting.
Strategy, organisation, HR: each service has its own calendar. Consulting as Eurostat measures it, then the month when each service is searched for most on Google.
Business and other management consultancy activities
1,093,196 companies in the EU
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE code 70.22, 2024 data updated on 30 September 2026. See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Most searched month: strategy and management in January, organisation and change in March, HR consultancy in March. HR Consultancy: March brings 4.6 times the searches of August.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “management consultancy”, “strategy consultant”, “business consultant”, “change management consultant”, “organisational development consultant”, “business transformation consultant”, “hr consultancy” and “hr consultancy services”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
| Month | Strategy And Management | Organisation And Change | HR Consultancy |
|---|---|---|---|
| October 2025 | 93 | 68 | 84 |
| November 2025 | 74 | 53 | 85 |
| December 2025 | 69 | 35 | 57 |
| January 2026 | 100 | 49 | 69 |
| February 2026 | 84 | 62 | 56 |
| March 2026 | 79 | 100 | 100 |
| April 2026 | 66 | 66 | 56 |
| May 2026 | 59 | 80 | 47 |
| June 2026 | 54 | 55 | 38 |
| July 2026 | 54 | 40 | 27 |
| August 2026 | 48 | 38 | 22 |
| September 2026 | 66 | 44 | 33 |
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. I sell expertise too, as a freelancer, and I know how much public proof matters before a first call. For a firm or an independent consultant, I build campaigns that lead to that proof first (a client case or a signed piece of content), then to a qualified meeting, measured all the way to the signed project. I work directly with you.
The EU has more than 1 million business and management consultancy firms for close to 2 million people employed (Eurostat, 2024): fewer than two people per firm on average. With so many experts, your specialty needs to show in the very first ad, with the topic you cover and the clients you serve.
A consulting project is bought on trust, with client cases and a method the decision maker understands. Campaigns lead to that proof first, then to the meeting, and remarketing keeps in touch while they compare.
Each first call takes time from a senior consultant. A form that asks for company size, topic and timing keeps your calendar for projects that can become signed work. On LinkedIn, some form fields can be filled in from the member's profile, and the work email field can refuse personal addresses.
Your services, the job functions that buy them, the real searches for each topic and the client cases you can show.
One page per service, with a client case, your method and a form that qualifies the project before the meeting.
Google on the searches for each topic, LinkedIn by job function and by list of target companies, Meta to bring back visitors who read your cases.
From the click to the qualified meeting, then to the proposal and the signed project when you share them with me.
Each one at its own moment. Google reaches the decision maker who is already looking for a firm on a precise topic. LinkedIn targets by job function, industry or job title, and even accepts a list of the companies you want to reach. Microsoft Advertising connects the two: its search ads can adjust their bid based on the company, industry or job function shown on the LinkedIn profile. Meta brings back visitors who have read your cases. I recommend starting with Google and LinkedIn, then expanding once your first meetings show which channel brings them.
Before the peak: the calendar above shows that in the UK, strategy consulting is searched most in January, and HR consultancy in March. Campaigns ramp up a few weeks before, so they are already running when demand grows.
It depends on who sees it. A decision maker who searches for a firm on Google is ready for a meeting. Someone you reach on LinkedIn is discovering your name, so a case study or a guide speaks to them better. LinkedIn then lets you target again the members who opened or submitted your form. My recommendation is to prepare both offers and to measure each one on its own, up to the meeting.
The method stays the same, with a more focused budget. Your name is your brand, and your LinkedIn profile is part of the proof: your ads and your profile show the same expertise. I prefer one topic covered well, with the clients you know best, to several topics at once.
Your business is not on the list? The working method stays the same, only the levers change.
A short form: your website, your budget, your goal. Two minutes is all it takes.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
We start building your strategy from everything you have shared with me.
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
Win More ProjectsAnswer 7 quick questions and let’s plan a 20-minute call, no strings attached.
