A Precise Advertising Framework
In France, dentists' professional communication is governed by their code of ethics, amended by Decree No. 2020-1658 of 22 December 2020. Informative, accurate messages protect your practice.
Industry · Dental Practices
Freelance Google Ads & Meta Ads For Dental Practices
Routine care, implants, orthodontics: advertising should bring your practice patients from your area, within your professional rules.
- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Dental Care In The EU, In Numbers
Routine care, implants, orthodontics: each need has its own calendar. Practices as Eurostat measures them, then the month when each need is searched for most on Google.
Dental Practices
NACE code 86.23Dental practice activities
296,747 companies in the EU
- Most searched month: September, October and January
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE code 86.23, 2024 data updated on 30 September 2026. See the raw data.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from September 2025 to August 2026.
- Routine Care
- Implants And Dentures
- Orthodontics
Most searched month: routine care in September, October and January, implants and dentures in September, orthodontics in September, October and January. Implants And Dentures: September brings 1.8 times the searches of July.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from September 2025 to August 2026, retrieved on 2 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “dentist”, “dentist near me”, “dental implants”, “dental implants cost”, “false teeth”, “orthodontist”, “invisalign” and “braces”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
| Month | Routine Care | Implants And Dentures | Orthodontics |
|---|---|---|---|
| September 2025 | 100 | 100 | 100 |
| October 2025 | 100 | 89 | 100 |
| November 2025 | 82 | 69 | 86 |
| December 2025 | 67 | 62 | 82 |
| January 2026 | 100 | 84 | 100 |
| February 2026 | 82 | 76 | 89 |
| March 2026 | 94 | 76 | 89 |
| April 2026 | 82 | 61 | 89 |
| May 2026 | 82 | 61 | 95 |
| June 2026 | 82 | 59 | 82 |
| July 2026 | 82 | 56 | 82 |
| August 2026 | 82 | 61 | 82 |
Google Ads For Dental Practices
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. Healthcare is part of my daily work, including a network of clinics: patient journeys that are decided online. Same standard every time: compliant ads, simple booking, and measurement that follows the patient all the way to the appointment. I work directly with you, with no middleman.
The 3 Paid Media Projects For A Dental Practice
The Right Treatment, The Right Area
Emergency, implant, orthodontics: each need has its own searches and its own calendar. Campaigns follow your treatments and your area.
An Appointment That Is Easy To Book
Call, click to your online calendar, form: every request is recorded as a conversion, with the source of each patient.
The Method, Applied To Your Practice
- 1
Treatment Audit
Real searches for your treatments, local competition, demand calendar.
- 2
Compliant Messages
Informative, accurate ads, approved with you before anything runs.
- 3
Campaigns By Treatment
One campaign per type of treatment, targeted on your area.
- 4
Measurement To The Appointment
From the click to the appointment request, with the source of each patient.
Start With Your Numbers (Free Tools)
Frequently Asked Questions From Dental Practices
Google Ads Or Meta Ads For A Dental Practice?
Google first: a dental need starts with a search, often a local or urgent one. Meta alongside to make the practice and its treatments known. The mix depends on your treatments.
When To Advertise Implants?
Before the peak: the calendar above shows that in the UK, implants and dentures are searched most in September. Campaigns ramp up a few weeks before.
How Long Until We See Results?
Campaigns go through a learning phase, and the first reliable readings usually come after a few weeks of data. I never promise a number upfront: I steer on your real data, week after week. For a launch, I recommend at least 2 to 3 months of management: that is the time the algorithms need to finish learning, and for performance to rest on enough conversions to make decisions. It is a recommendation, and you stay free to choose the length.
Other industries served
Your business is not on the list? The working method stays the same, only the levers change.
What Happens After You Click
- 1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
- 2
A 25-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
- 3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
- 4
Building Your Strategy
We start building your strategy from everything you have shared with me.
- 5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
- Slack
- Microsoft Teams
- Gmail
- Google Chat
Let's Talk About Your Practice
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
Fill My Calendar- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
