Industry · Landscaping, Moving & Cleaning
Lawn care, tree work, house moves, office cleaning, wasp nests: advertising should bring requests from your service area, following the seasons and the urgent needs.
Landscaping, removals and cleaning: their official figures from Eurostat, then the month when customers search most for a gardener, a removal company or pest control on Google.
Landscape service activities
210,823 companies in the EU
15,370 companies in the EU
329,884 companies in the EU
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 81.30, 49.42 and 81.21, 2024 data updated on 30 September 2026. See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Most searched month: gardens and landscaping in April, removals in October, pest control in August. Gardens And Landscaping: April brings 3.8 times the searches of December.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “landscaping”, “gardener”, “garden maintenance”, “tree surgeon”, “removals”, “removal companies”, “man and van”, “house removals”, “pest control”, “pest control near me”, “bed bugs” and “wasp nest removal”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
| Month | Gardens And Landscaping | Removals | Pest Control |
|---|---|---|---|
| October 2025 | 43 | 100 | 88 |
| November 2025 | 33 | 77 | 65 |
| December 2025 | 26 | 66 | 53 |
| January 2026 | 40 | 84 | 48 |
| February 2026 | 35 | 80 | 54 |
| March 2026 | 48 | 87 | 89 |
| April 2026 | 100 | 81 | 77 |
| May 2026 | 47 | 81 | 68 |
| June 2026 | 52 | 81 | 80 |
| July 2026 | 42 | 78 | 97 |
| August 2026 | 41 | 81 | 100 |
| September 2026 | 36 | 73 | 95 |
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. A landscaper, a moving company and a pest control company share the same mechanics: their customers search close to home, when the season or an emergency comes. I build your campaigns on these mechanics, service by service, with tracking that follows each call and each quote request to the finished job. I work directly with you.
Lawn care, house moves, bed bugs: each service has its peak month, and the calendar above shows it for the UK. The budget rises a few weeks before the peak, then moves to the services that sell all year, such as maintenance contracts.
For a wasp nest or bed bugs, your ads run during the hours when your team answers the phone. Google Ads lets you limit ads to those hours and track calls from your ads, so you know which campaign brings the calls.
In France, a moving company gives a free quote before any contract, with the volume of furniture, the loading and delivery places and a price stated as final (order of 27 April 2010). For pest control, hourly rates, travel costs and whether the quote is free must also be easy to find online (order of 24 January 2017). Your landing page shows this information, with a form that collects what you need to price the job.
Real searches for each service in your service area, local competition and peak months.
Your Google Business Profile up to date, with photos of your jobs and replies to reviews, before the campaigns start.
Urgent jobs by phone on one side, planned quotes on the other, each with its own hours and budget.
From the click to the call or the quote request, then to the finished job when you share it with me.
In the EU, Regulation (EU) No 528/2012 sets rules for any advertisement for a biocidal product. It must include the sentence “Use biocides safely” and must not use words such as “non-toxic”, “natural” or “environmentally friendly” (Article 72). In France, advertising to the general public is banned for several categories of biocides, including rodenticides and insecticides. I recommend ads about the job and your area, never about a product.
Before the peak: the calendar above shows that in the UK, garden services are searched most in April, removals in October and pest control in August. Campaigns ramp up a few weeks before, so they learn while demand rises.
I set targeting on people who are in your area, with the Google Ads option based on presence rather than interest in a place. Google says it cannot guarantee location accuracy in every case. So I check the address of each request and exclude the areas you no longer cover.
When your customers are companies or residential buildings, you sell a recurring contract. My recommendation is to track each request to the signed contract, then judge campaigns on the value of that contract over time, more than on the cost of a request.
Your business is not on the list? The working method stays the same, only the levers change.
A short form: your website, your budget, your goal. Two minutes is all it takes.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
We start building your strategy from everything you have shared with me.
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
Grow All Year RoundAnswer 7 quick questions and let’s plan a 20-minute call, no strings attached.
