Industry · IT & Managed Services
Maintenance, managed services, cybersecurity, urgent call-outs: advertising should bring businesses from your area to you, and turn a first request into a support contract.
Facilities management, repair, other IT services: their official figures from Eurostat, then the month when maintenance, repair and cybersecurity are searched for most on Google.
Computer facilities management activities
31,533 companies in the EU
Repair of computers and peripheral equipment
39,291 companies in the EU
Other information technology and computer service activities
101,584 companies in the EU
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 62.03, 95.11 and 62.09, 2024 data updated on 30 September 2026. See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Most searched month: maintenance and managed IT in January, repair and call-outs in October, cybersecurity in December. Cybersecurity: December brings 5.3 times the searches of July.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “managed it services”, “it support”, “it support for small business”, “managed service provider”, “computer repair”, “computer repair near me”, “it repair”, “cyber security”, “cyber security services”, “cyber essentials” and “penetration testing”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
| Month | Maintenance And Managed IT | Repair And Call-Outs | Cybersecurity |
|---|---|---|---|
| October 2025 | 85 | 100 | 30 |
| November 2025 | 67 | 64 | 23 |
| December 2025 | 76 | 61 | 100 |
| January 2026 | 100 | 73 | 28 |
| February 2026 | 73 | 64 | 27 |
| March 2026 | 78 | 76 | 24 |
| April 2026 | 46 | 62 | 19 |
| May 2026 | 52 | 62 | 19 |
| June 2026 | 44 | 67 | 20 |
| July 2026 | 52 | 73 | 19 |
| August 2026 | 32 | 99 | 21 |
| September 2026 | 33 | 98 | 25 |
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. For a managed service provider (MSP) or an IT service company, the system I build follows the path of a contract: a search from a business in your area, the call or the meeting request, then the signed support contract. My standard: ads that clearly say you work with businesses, one campaign per offer, and measurement that goes all the way to the contract. I work directly with you.
Google Ads accepts ads for technical support offered only to businesses. Its "Third-party consumer technical support" policy does not allow support for the general public: virus removal, data recovery, hardware repair, installation, maintenance. Your ads, keywords and landing page clearly say that you work with businesses.
A support contract is billed every month, per device, per user or as a flat fee, while a first request can come from a breakdown or a project: a server to replace, new computers to set up, a move to the cloud. Tracking separates the call-out request from the contract request, so the budget follows what becomes recurring.
A small business trusts its IT to a team it can call and that can come on site. Campaigns target your service area, and the page answers a manager's questions before the call: response time, references in your region, what the contract covers.
What businesses in your area search for maintenance, managed services, cybersecurity and urgent call-outs, local competition, value of a contract.
Ads, keywords and landing pages that speak to businesses, in line with Google's technical support policy, approved with you before anything runs.
Maintenance, cybersecurity, urgent call-outs: each offer has its own campaign, page and conversion.
From the click to the call or the form, then to the signed contract, sent back from your CRM or your ticketing tool.
Yes, when your support is for businesses. Since August 2018, Google has restricted ads for third-party technical support worldwide. Its current "Third-party consumer technical support" policy does not allow support for the general public (virus removal, data or account recovery, hardware repair, software installation) and allows advertisers who offer technical support only to businesses. I recommend saying it in your ads, your keywords and your landing page, and describing your services clearly in your company description, one of the points Google asks you to check when an ad is disapproved. If you also serve consumers, that part of your business stays out of your Google ads.
By measuring the two separately. The call-out request (a breakdown, a computer to set up) is recorded as one conversion, the contract request as another, with its value over time, and campaigns learn from what becomes recurring. I also prefer a page dedicated to the contract, which says what it covers (monitoring, backups, updates, response time), over a single page for all your offers.
Through what the service brings to the manager: tested backups, regular updates, a team that answers when a computer has a problem. I recommend this angle over the fear of an attack, because a manager buys peace of mind for the team. Cybersecurity also deserves its own campaign, with its own words (audit, backup, staff training), and the calendar above follows its searches separately.
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