Industry · Jewelry & Gifts
From Valentine's Day to Christmas, your sales follow the gift calendar, and an engraved piece must arrive before the date.
Jewelry, engraved gifts, wedding rings: each purchase has its own calendar. Shops and workshops as Eurostat measures them, then the month when each purchase is searched for most on Google.
Retail sale of watches and jewellery in specialised stores
52,551 companies in the EU
Manufacture of jewellery, bijouterie and related articles
58,583 companies in the EU
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 47.77 and 32.1, 2024 data updated on 30 September 2026. See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Most searched month: jewelry in December, personalized jewelry and gifts in December, engagement and wedding in January. Personalized Jewelry And Gifts: December brings 4 times the searches of April.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “jewellery”, “jewellers near me”, “necklace”, “earrings”, “personalised jewellery”, “name necklace”, “engraved bracelet”, “personalised gifts”, “engagement rings”, “wedding rings” and “wedding bands”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
| Month | Jewelry | Personalized Jewelry And Gifts | Engagement And Wedding |
|---|---|---|---|
| October 2025 | 64 | 43 | 94 |
| November 2025 | 91 | 85 | 93 |
| December 2025 | 100 | 100 | 93 |
| January 2026 | 62 | 34 | 100 |
| February 2026 | 65 | 34 | 82 |
| March 2026 | 56 | 37 | 82 |
| April 2026 | 51 | 25 | 81 |
| May 2026 | 51 | 29 | 81 |
| June 2026 | 46 | 30 | 77 |
| July 2026 | 51 | 28 | 77 |
| August 2026 | 51 | 28 | 94 |
| September 2026 | 56 | 31 | 81 |
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. I work with a personalized jewelry brand on Google Ads: engraved gifts made for one person, which must arrive before a date that does not move. Same standard every time: campaigns ready before each holiday and measurement that follows every order with its real value. I work directly with you.
Valentine's Day, Mother's Day, Father's Day, Christmas: each holiday has its own buying window. With engraving and delivery, the order goes out several days before the date. So campaigns ramp up early, then slow down when delivery can no longer arrive on time.
925 silver or gold plated: buyers want to know what they are giving. In France, Decree No. 2002-65 of 14 January 2002 sets the names of stones and pearls, including in advertising. In Spain, Law 17/1985 requires a metal item with a gold bath to be called "metal dorado".
An engraved silver bracelet and a gold ring do not have the same price or the same margin. Bids are managed range by range, so that each sale stays profitable.
Real searches for your pieces ("name necklace", "jeweller + town") and the competition, holiday by holiday.
Title, material and color filled in Merchant Center, as Google recommends for precious metals, so that each piece shows on the right search.
Search and Shopping for people who are looking, Meta to show your pieces, launched early enough for engraving and delivery to meet the date.
From plated to gold, the budget follows the margin of each range and the real value of each order.
★★★★★
Théo est efficace et à l'écoute et, pour nous qui sommes à la relance en terme de SEA, il est essentiel d'avoir un expert qui nous comprenne et avec qui nous parlons le même langage. Très heureux de cette collaboration.
Before the peak: the calendar above shows that in the UK, personalized jewelry and gifts are searched most in December. With engraving and delivery, I recommend ramping up several weeks before, then slowing down once delivery can no longer arrive on time.
In France, Decree No. 2002-65 of 14 January 2002 bans the terms "semi-précieux" (semi-precious) and "semi-fins" for stones and pearls. Each stone keeps its exact name, with "synthétique" (synthetic) or "traité" (treated) when that applies, on the label and in advertising. I write your ads with those words.
Yes, and you can measure it. Google Ads can count "Get directions" clicks and calls as conversions, and Meta can target a radius around your store to show your new pieces in the area. The budget is then split between the store and the website, based on what each one sells.
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