Few Searches, High Value
Industrial searches are rare and precise: "CNC machining", "custom machinery", "laser cutting". Every relevant search counts, and search terms get sorted every week.
Industry · Manufacturing
Freelance Google Ads & Meta Ads For Manufacturers
Machining, machinery, displays and fit-out: advertising should bring your sales team quote requests that match your know-how.
- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
Manufacturing In The EU, In Numbers
Metalwork, machinery, displays and signs: three manufacturing markets, each with its own rhythm. Their official figures from Eurostat, then the calendar of their Google searches.
Metal Products
NACE code 25Manufacture of fabricated metal products, except machinery and equipment
412,787 companies in the EU
- 8.9 people per company on average
- €630.7 billion in turnover
- Most searched month: September
Machinery And Equipment
NACE code 28Manufacture of machinery and equipment n.e.c.
77,416 companies in the EU
- 39.9 people per company on average
- €881.8 billion in turnover
- Most searched month: September
Other Manufacturing
NACE code 32.99Other manufacturing n.e.c.
43,079 companies in the EU
- 3.0 people per company on average
- €16.7 billion in turnover
- Most searched month: September
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 25, 28 and 32.99, 2024 data updated on 30 September 2026. See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
The Google Search Calendar
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from September 2025 to August 2026.
- Machining And Metal
- Machinery
- Displays And Signs
Most searched month: machining and metal in September, machinery in September, displays and signs in September. Machinery: September brings 3.3 times the searches of August.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from September 2025 to August 2026, retrieved on 2 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “cnc machining”, “metal fabrication”, “laser cutting”, “industrial machinery”, “machine builders”, “industrial automation”, “point of sale displays”, “display stands” and “illuminated signs”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
See the chart data
| Month | Machining And Metal | Machinery | Displays And Signs |
|---|---|---|---|
| September 2025 | 100 | 100 | 100 |
| October 2025 | 90 | 59 | 82 |
| November 2025 | 80 | 42 | 69 |
| December 2025 | 69 | 36 | 55 |
| January 2026 | 97 | 47 | 74 |
| February 2026 | 74 | 42 | 76 |
| March 2026 | 80 | 49 | 74 |
| April 2026 | 74 | 31 | 65 |
| May 2026 | 67 | 33 | 63 |
| June 2026 | 69 | 37 | 72 |
| July 2026 | 53 | 36 | 48 |
| August 2026 | 58 | 30 | 56 |
Google Ads For Manufacturers
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. Among them: a manufacturer of custom point-of-sale displays, trade show stands and retail fit-out, selling B2B. The same challenge comes back every time: few searches, high-value projects, and a quote request to qualify before it reaches sales. I work directly with you, with no middleman.
The 3 Paid Media Projects In Manufacturing
The Project Calendar
Industrial purchases follow a rhythm: the calendar above shows the month when each type of know-how is searched most. The budget follows that rhythm instead of spreading over the year.
Measure Up To The Signed Quote
Weeks pass between the quote request and the order. Connecting your CRM to the campaigns lets them optimise for the projects that sign.
The Method, Applied To Your Company
- 1
Trade Search Audit
Real searches for your know-how, competition, seasonality of your projects.
- 2
Reassuring Pages
References, production capacity, certifications: a page that answers a buyer's questions.
- 3
Campaigns By Know-How
One campaign per know-how, targeted on your delivery areas.
- 4
Measurement To The Quote
From the click to the quote request, then to the signed quote when your CRM sends it back.
They Manufacture, I Ran Their Campaigns
★★★★★
Super expérience avec Theo dans le cadre de l'audit Google Ads. Travail sérieux, structuré et pertinent à nos enjeux business. Je recommande sans hésiter.
Start With Your Numbers (Free Tools)
Frequently Asked Questions From Manufacturers
Google Ads Or Meta Ads For A Manufacturer?
Google first: an industrial buyer searches for a precise know-how. Meta alongside, to bring back visitors who have seen your work. The mix depends on your clients and your products.
What Budget For A Manufacturing Company?
It depends on the search volume for your know-how and the value of a project. We set it on the first call with the real volumes of your searches, before committing to anything.
How Long Until We See Results?
Campaigns go through a learning phase, and the first reliable readings usually come after a few weeks of data. I never promise a number upfront: I steer on your real data, week after week. For a launch, I recommend at least 2 to 3 months of management: that is the time the algorithms need to finish learning, and for performance to rest on enough conversions to make decisions. It is a recommendation, and you stay free to choose the length.
Other industries served
Your business is not on the list? The working method stays the same, only the levers change.
What Happens After You Click
- 1
7 Questions
A short form: your website, your budget, your goal. Two minutes is all it takes.
- 2
A 25-Min Call
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
- 3
Your Access And My Onboarding
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
- 4
Building Your Strategy
We start building your strategy from everything you have shared with me.
- 5
Our Day-To-Day Communication
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
- Slack
- Microsoft Teams
- Gmail
- Google Chat
Let's Talk About Your Projects
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
Grow My Sales- 25 minutes
- No strings attached
- Reply within 24h
Google PartnerSuperMalter (top 10%)61 five-star reviews on Malt and LinkedIn100+ clients
