Industry · Musicians & Labels
A single, its music video, the album, then the tour: each release brings your music to new listeners, and the next one speaks to them again.
Recorded music and live shows: two economies, each with its own calendar. Businesses as Eurostat measures them, then the month when releases, concerts and vinyl are searched for most on Google.
Sound recording and music publishing activities
38,193 companies in the EU
Performing arts
206,273 companies in the EU
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 59.20 and 90.01, 2024 data updated on 30 September 2026. See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Most searched month: new releases in October, concert tickets in December, vinyl records in December. Vinyl Records: December brings 1.6 times the searches of July.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “new music”, “new album”, “new album releases”, “music video”, “gig tickets”, “concert tickets”, “gigs”, “tour dates”, “vinyl records”, “vinyl”, “records” and “vinyl albums”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
| Month | New Releases | Concert Tickets | Vinyl Records |
|---|---|---|---|
| October 2025 | 100 | 99 | 80 |
| November 2025 | 87 | 100 | 88 |
| December 2025 | 74 | 100 | 100 |
| January 2026 | 86 | 88 | 84 |
| February 2026 | 83 | 66 | 74 |
| March 2026 | 83 | 66 | 71 |
| April 2026 | 75 | 66 | 65 |
| May 2026 | 83 | 72 | 72 |
| June 2026 | 71 | 80 | 72 |
| July 2026 | 68 | 66 | 63 |
| August 2026 | 68 | 66 | 71 |
| September 2026 | 79 | 73 | 73 |
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. I built a custom digital campaign for a jazz festival, and the person in charge of its website and social media talks about it below. For an artist or a label, I bring the same standard to every release: a music video shown to the right people, an audience you keep from one release to the next, and measurement that goes all the way to the concert dates. I work directly with you.
A single, then another, then the album: music moves forward one release at a time, each with its date and its video. On YouTube and on Meta, the people who watched your videos form an audience that your next release can reach again.
In France and in Spain, the law defines the record producer as the person who takes the initiative and the responsibility for the first recording, and their permission is needed to reproduce that recording. If you self-produce, that is you; if your label produced the track, it is your label. We check this permission before the campaign starts.
Your YouTube channel statistics show the cities where people watch your music. I recommend starting the tour promotion in those cities, where people already know your songs.
Your next singles, the album and the tour dates on one calendar, with the rights of each track checked.
A Video views campaign shows your video to fans of your style, as skippable in-stream, in-feed and Shorts ads.
Your YouTube channel linked to Google Ads and your Meta video audiences keep the people who watched your videos, liked a video or subscribed to your channel.
One campaign per concert, targeted on the city and a radius around the venue, with the budget on the dates that still have seats.
★★★★★
En tant que chargé du web et des réseaux sociaux pour Jazz in Marciac, j'ai particulièrement apprécié la qualité des échanges que j'ai eu avec Théo dans le cadre d'une campagne digitale faite sur mesure pour notre festival. Il a démontré un grand intérêt pour notre village et a bien compris nos enjeux.
Yes, with the right permissions. In France, the Intellectual Property Code requires the consent of the author, the performer and the producer to use a recording (articles L122-4, L212-3 and L213-1). In Spain, the Intellectual Property Law gives the author, the performer and the record producer the right to authorize the reproduction of their work (articles 17, 107 and 115). Google Ads rules ask the rights holder to be certified by Google to use copyrighted content in ads. On Instagram, Meta shows for each sound whether it can be used in an ad, and offers royalty-free tracks to replace copyrighted music before you promote a Reel.
Before the peak: the calendar above shows that in the UK, new albums are searched most in October, and concert tickets in December. Tour campaigns ramp up a few weeks before. For a release, I prefer to start the video campaign on the day it goes online and keep budget for the weeks after, while the audience grows.
Both, with different roles. On YouTube, with the Video views goal you pay only for TrueView views, and the YouTube subscription and engagements goal helps your channel grow. On Meta, the people who watched 25%, 50%, 75% or 95% of your video, on Facebook or Instagram, form an audience to reach again with your next release. My recommendation is to start on YouTube, where the video lives, then add Meta to announce the dates.
Yes, after Google confirms your eligibility through its form, as for any business that sells event tickets. Google Ads rules list the artist and the tour among the groups linked to an event. In France, only eligible primary providers can sell tickets: the event organizer, the venue or the ticket seller they authorize by contract. We prepare this request before the tour is announced.
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