Freelance Google Ads & Meta Ads For Photographers & Videographers

Before the peak: the calendar above shows that in the UK, wedding photography and video are searched most in January. I recommend ramping up a few weeks before, then moving the budget to portrait, family or business sessions once your Saturdays are taken.

Your photos are your work, and the people in them keep their own rights. In France, article L112-2 of the Intellectual Property Code lists photographic works among protected works, and article L111-1 states that authors keep their rights even when they work on commission, except for the exceptions set by the code. Article 372-1 of the Civil Code gives both parents joint protection of a minor's image rights. In Spain, article 7.6 of Organic Law 1/1982 treats the use of a person's image for advertising as an unlawful intrusion, unless that person gave express consent (article 2.2). That consent can be withdrawn at any time, with compensation for any damage caused (article 2.3). My recommendation is to get written consent from your clients before a photo of them runs in an ad.

The method stays the same, the object changes. A wedding videographer works with the same calendar of dates, and the ads show a clip of a film: Performance Max accepts videos of at least 10 seconds, horizontal, square or vertical. A studio that hosts portrait or family sessions sells time slots all year, on a short radius around the studio. Business and product photography sells through quote requests, and measurement follows those requests.