Industry · Tech & AI
AI or deep tech: your product often arrives before the words people use to search for it, and advertising has to bring the people who need it all the way to the trial.
Programming, data, research: the trades that build tech and AI. Their official figures from Eurostat, then the calendar of their users' Google searches.
Computer programming activities
534,709 companies in the EU
Data processing, hosting and related activities
91,603 companies in the EU
Research and experimental development on natural sciences and engineering
68,044 companies in the EU
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 62.01, 63.11 and 72.1, 2024 data updated on 30 September 2026. See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Most searched month: artificial intelligence in December, AI for business in March, models and apis in March. AI For Business: March brings 2.1 times the searches of December.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “artificial intelligence”, “generative ai”, “ai tools”, “ai for business”, “enterprise ai”, “ai agent”, “llm”, “ai api”, “local llm” and “ai model”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
| Month | Artificial Intelligence | AI For Business | Models And APIs |
|---|---|---|---|
| October 2025 | 66 | 70 | 98 |
| November 2025 | 57 | 70 | 96 |
| December 2025 | 100 | 47 | 81 |
| January 2026 | 64 | 68 | 97 |
| February 2026 | 75 | 81 | 97 |
| March 2026 | 76 | 100 | 100 |
| April 2026 | 73 | 68 | 98 |
| May 2026 | 73 | 81 | 98 |
| June 2026 | 54 | 67 | 84 |
| July 2026 | 56 | 54 | 82 |
| August 2026 | 82 | 54 | 82 |
| September 2026 | 84 | 80 | 86 |
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. One of them is a European artificial intelligence company that works on model compression and sovereign AI, for which I prepared the Google campaigns, app campaigns included. My standard for this kind of product: ads that say exactly what the product does, one campaign per audience, and measurement that follows the user beyond sign-up. I work directly with you.
When a product is new, the people who need it often describe a use case ("summarise a contract", "detect fraud") or name a tool they already know, before they learn the name of your category. Campaigns start from those words, reviewed every week in the search terms, and follow the vocabulary as it settles.
In a trial or a demo, your prospect quickly compares what they see with what the ad promised. The Google Ads "Misrepresentation" policy asks for clear, honest ads, with accurate claims and offers that are easy to find on the landing page. A feature still in development joins the campaigns on its release day.
The developer wants to test alone, the buyer wants a demo for the team and, when there is an app, the general public downloads it. Each one gets its own page and message, and the budget follows what each journey brings in.
Use cases, model names and competitor names: what your market really types, language by language.
Each ad claim checked against what the product does in a trial, and approved with you before anything runs.
Free trial, demo or app: each journey has its own campaign and conversion.
From the click to sign-up, then to the first real use (a first API call, a first project), the signal of a future customer.
Start from the problem it solves, which people already describe in their own words, rather than from the name of your category. Meta and YouTube show the product in action to people discovering the topic, and Google captures demand as it forms. I recommend starting with a few precise use cases and widening once real search terms confirm them.
Both, for two audiences. The free trial speaks to someone who wants to test alone, often a technical person; the demo speaks to someone buying for a team. I prefer one campaign per journey, each with its own page and conversion, over a single form that mixes the two.
On the Google side, the Trademarks policy separates two cases. As a keyword, Google Ads does not restrict the use of a trademark. In the ad text, the trademark owner can submit a complaint, and Google then restricts the use of their trademark in ads from a direct competitor. My recommendation is to write your ads around your own brand and what your product does, and to keep other names for your keywords.
Your business is not on the list? The working method stays the same, only the levers change.
A short form: your website, your budget, your goal. Two minutes is all it takes.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
We start building your strategy from everything you have shared with me.
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
Get My Product AdoptedAnswer 7 quick questions and let’s plan a 20-minute call, no strings attached.
