Industry · Therapists & Psychologists
In-person sessions, online therapy, couples therapy: advertising should help people looking for support find you, then take the first step.
A session close to home, online therapy, couples therapy: the calendar of Google searches, month by month.
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Most searched month: therapists and counsellors in February, couples therapy in August. Couples Therapy: August brings 1.5 times the searches of December.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “therapist”, “therapist near me”, “counselling”, “counsellor near me”, “couples therapy”, “couples counselling”, “marriage counselling” and “relationship counselling”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
| Month | Therapists And Counsellors | Couples Therapy |
|---|---|---|
| October 2025 | 99 | 95 |
| November 2025 | 92 | 71 |
| December 2025 | 75 | 65 |
| January 2026 | 99 | 83 |
| February 2026 | 100 | 74 |
| March 2026 | 92 | 91 |
| April 2026 | 75 | 74 |
| May 2026 | 75 | 99 |
| June 2026 | 75 | 85 |
| July 2026 | 75 | 85 |
| August 2026 | 75 | 100 |
| September 2026 | 80 | 83 |
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. For a therapist or a psychologist, I build a simple system: clear ads that show your exact title, easy booking, and measurement that follows each contact while the reason for the session stays between you and your client. I prefer to start with Google Search, because someone who searches for a therapist has already decided to look for help. Google and Meta health rules are part of the build from day one. I work directly with you.
In France, the professional use of the title of psychologist is reserved for holders of a degree on a list set by decree, registered with the regional health agency (Law No. 85-772 of 25 July 1985, article 44). In Spain, Law 33/2011 regulates the Psicólogo General Sanitario as a health profession: a psychology graduate with a dedicated master's degree (seventh additional provision). Your ads show the exact title you work under.
Contacting a therapist for the first time is a personal step. A page that explains your approach, your format and your framework, then a simple way to get in touch (call, online booking, short message), helps people take that step.
What is said in a session stays in the session, and advertising follows the same rule. Measurement follows the action, a call or a booked appointment, and the reason for the session stays between you and your client. The form asks only for what is needed.
In-person sessions, online therapy, couples therapy: what you offer, to whom, and in which area.
Your title, your approach and your format, in ads approved with you before anything runs.
One campaign around your practice, another for online sessions across the whole area where you offer them, each with its own budget.
Calls, clicks to your online calendar, forms: every contact is recorded, and the reason for the session stays out of the data.
The one you work under, word for word. In France, misuse of the title of psychologist is punished under article 433-17 of the Penal Code (Law No. 85-772 of 25 July 1985, article 44), and the title of psychotherapist is reserved for professionals on the national register of psychotherapists, a list open to the public (Law No. 2004-806 of 9 August 2004, article 52). In Spain, Law 33/2011, the General Public Health Law, separates the Psicólogo General Sanitario from the clinical psychology specialist. If you work under another title, your ads present your approach with that word.
Google and Meta limit targeting on this topic. At Google, counselling for depression, anxiety or addiction falls in the sensitive “Health” category: predefined Google audiences stay available, while remarketing (your data segments), customer lists and lookalike segments are excluded. At Meta, targeting options linked to health causes were removed in 2022, and since September 2025 Meta blocks custom audiences, lookalike audiences and custom conversions that suggest a specific health condition. So I build your campaigns on active search and on your area, which also protects your clients.
With a separate campaign. The practice campaign targets searches in your area, the online campaign covers the whole area where you offer sessions, with its own ads and its own page. I prefer to keep the two apart: each keeps its budget, and you see the cost of a booking for each one.
Before the peak: the calendar above shows that in the UK, therapists are searched most in February, and couples therapy in August. Campaigns ramp up a few weeks before.
Your business is not on the list? The working method stays the same, only the levers change.
A short form: your website, your budget, your goal. Two minutes is all it takes.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
We start building your strategy from everything you have shared with me.
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
Grow With Peace Of MindAnswer 7 quick questions and let’s plan a 20-minute call, no strings attached.
