Freelance Google Ads & Meta Ads For Veterinary Clinics

Yes. In France, article R242-35 of the Code rural et de la pêche maritime states that a vet's communication is free, whatever the medium, within the rules of the profession: it must be fair, honest and scientifically supported, and it uses no comparisons and no third-party testimonials. In Spain, Royal Decree 126/2013 (article 62) applies the profession's Code of Ethics to all vets. I review every ad with you before it runs.

Your ads focus on your care and your services. In France, article R242-76 of the Code rural et de la pêche maritime states that a vet's communication cannot encourage the use of a prescription veterinary medicine. In Spain, article 19 of Royal Decree 1157/2021 allows advertising for prescription veterinary medicines only to vets and to people authorised to supply them, with a narrow exception for immunological products aimed at professional animal keepers. Google Ads adds its own rule. Outside Canada, the United States and New Zealand, prescription drug terms are not allowed in ads or on landing pages, and in Canada and the United States, targeting prescription animal drug terms as keywords requires Google certification. I review with you every ad that touches on a treatment or a vaccine.

Before the peak: the calendar above shows that in the UK, neutering is searched most in January and March. Campaigns for planned procedures ramp up a few weeks before, so they learn while demand rises.

The method stays the same, the area and the hours change. An emergency service sets its campaigns to its opening hours, nights and weekends included, with the call as the goal. An equine vet who travels to stables sets the area to their rounds. For exotic pets, I prefer a wider area than for a neighbourhood practice, based on where your clients really come from.