Industry · Aesthetic Clinics
Consultations, quotes, injectables, surgery: your advertising brings adult patients to the appointment, within a precise set of communication rules.
The closest official figure from Eurostat, specialist medical practices, then the month when patients search most for injectables, cosmetic surgery or an aesthetic clinic on Google.
Specialist medical practice activities
447,160 companies in the EU
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE code 86.22, 2024 data updated on 30 September 2026. See the raw data.
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Most searched month: injectables in October and January, cosmetic surgery in October and January, aesthetic clinics in January. Aesthetic Clinics: January brings 2.1 times the searches of July.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “lip filler”, “dermal fillers”, “lip filler near me”, “fillers”, “cosmetic surgery”, “rhinoplasty”, “breast augmentation”, “med spa”, “med spa near me”, “aesthetic clinic” and “medspa”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
| Month | Injectables | Cosmetic Surgery | Aesthetic Clinics |
|---|---|---|---|
| October 2025 | 100 | 100 | 85 |
| November 2025 | 97 | 82 | 64 |
| December 2025 | 79 | 85 | 64 |
| January 2026 | 100 | 100 | 100 |
| February 2026 | 82 | 92 | 56 |
| March 2026 | 97 | 98 | 72 |
| April 2026 | 82 | 98 | 69 |
| May 2026 | 79 | 98 | 58 |
| June 2026 | 77 | 91 | 52 |
| July 2026 | 71 | 87 | 47 |
| August 2026 | 77 | 91 | 65 |
| September 2026 | 81 | 81 | 55 |
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. Healthcare is part of my daily work, including a network of clinics: patient decisions that are made online. In aesthetics, the same standard applies with extra rules: messages checked against the texts in force, adult audiences, and measurement that follows each patient from the consultation request to the signed quote. I work directly with you.
In France, Decree No. 2026-891 of 23 September 2026 defines which commercial communications are banned for cosmetic surgery facilities, such as those that guarantee results or are aimed at minors. In Spain, an authorised healthcare centre must show its registration number in its advertising (Royal Decree 1277/2003, article 6.2). Each campaign starts from the rules of its market.
Between the first search and the treatment come a consultation, sometimes a quote, and time to think. In France, the law sets at least fifteen days between the detailed quote and cosmetic surgery, and even the patient cannot shorten this period (Public Health Code, article D6322-30). I measure every step, from the consultation request to the signed quote.
In France, influencers may not promote cosmetic surgery (Law No. 2023-451 of 9 June 2023, article 4), and a doctor's public communication leaves out third-party testimonials and comparisons with other doctors or facilities (Public Health Code, article R4127-19-1). Your ads speak about your practice, your background and the way you work.
Injectables, laser, surgery: for each treatment, the rule that frames its advertising in your country and on each platform, set before the first ad.
Every ad and every landing page goes through your review, against the rules that apply to your practice, before it runs.
Google Search on the treatments your patients look for, and Meta with an audience aged 18 and over, as its rules require for cosmetic procedures.
Consultation request, consultation, signed quote: each step flows back into your accounts, and budgets follow the treatments that convert.
On Meta, yes: its rules accept before-and-after images for cosmetic procedures and surgery when the ad targets people aged 18 and over, and they ban statements of inferiority about physical appearance. Local law can add its own limits. In France, for example, a cosmetic surgery facility may not use communications that guarantee results (Public Health Code, article R6322-50). My recommendation is to present each image as one real case, not as a promise, and to approve it with you before it runs.
Two rules matter most. Cosmetic surgery and injections belong to Google's sensitive health category, so customer lists and your own data segments cannot be used to target these ads, while predefined Google audiences remain available. And “botox” is on Google's list of prescription drug terms, which are not allowed in ads or on landing pages outside Canada, the United States and New Zealand, the UK included. I build ads around the treatment and your consultation.
Before the peak: the calendar above shows that in the UK, cosmetic surgery is searched most in October and January, and injectables in October and January. For surgery, also count the time between consultation, quote and operation, so the consultation happens before the period you want to fill.
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