Industry · Recruitment
A role to fill, candidates to convince and, for an agency, client companies to win: advertising should bring the right profiles, within the rules for job ads.
Recruitment and temporary work agencies: their official figures from Eurostat, then the month when jobs, temp work and recruiters are searched for most on Google.
Activities of employment placement agencies
44,307 companies in the EU
Temporary employment agency activities
31,895 companies in the EU
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 78.10 and 78.20, 2024 data updated on 30 September 2026. See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Most searched month: jobs in January, temporary work in June, recruitment agencies in October. Jobs: January brings 1.7 times the searches of December.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “jobs”, “jobs near me”, “job vacancies”, “part time jobs”, “temp agency”, “temp jobs”, “temp agencies near me”, “recruitment agency”, “recruitment agencies near me”, “headhunter” and “executive search”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
| Month | Jobs | Temporary Work | Recruitment Agencies |
|---|---|---|---|
| October 2025 | 83 | 89 | 100 |
| November 2025 | 72 | 81 | 83 |
| December 2025 | 59 | 78 | 59 |
| January 2026 | 100 | 96 | 99 |
| February 2026 | 83 | 87 | 99 |
| March 2026 | 83 | 91 | 88 |
| April 2026 | 72 | 86 | 83 |
| May 2026 | 73 | 83 | 72 |
| June 2026 | 83 | 100 | 76 |
| July 2026 | 82 | 97 | 71 |
| August 2026 | 73 | 78 | 59 |
| September 2026 | 84 | 83 | 71 |
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. In recruitment, a campaign often speaks to two audiences: candidates and, for a recruitment or staffing agency, the companies that give it their roles. Each audience gets its own message, page and tracking, and the budget follows what leads to a hire. My standard: ads that describe the job as it really is and follow each platform's rules. I work directly with you.
In France, a job offer published to the public must be dated, and the Labour Code forbids stating an upper age limit or the sex and family situation of the candidate, apart from the exceptions it sets (articles L5332-1, L5331-2 and L1142-1). In Spain, advertising job offers that do not match the real conditions of the job is a serious offence (article 15.5 of the law on social order offences). Every ad and every application page follows these rules.
A recruitment or staffing agency looks for candidates and for companies that give it their roles. A company that hires directly also works on its employer brand. Each audience has its own words, page and tracking, and the budget is read audience by audience.
On a hard-to-fill role, every good profile counts, and on a common role, applications can arrive in large numbers. A form that asks for availability, area and the role wanted, then tracking up to the interview and the hire, moves the budget toward the ads that really hire.
Roles to fill, hiring areas, what candidates really search for and the demand calendar, role by role.
Every offer reviewed with you before it runs: dated, true to the job, the pay and the location, and open to every candidate, whatever their age or sex.
Google Search on job titles, Meta in the Employment special ad category for candidates, and separate campaigns for an agency's client companies.
From the click to the application, then to the interview and the hire when you share them with me: the budget follows the ads that hire.
Yes. On Meta, an ad that offers a job and reaches Europe, the US or Canada is declared in the Employment special ad category: the age range is generally fixed from 18 to 65+, all genders are included, a city is targeted with a radius of at least 15 km in Europe, and lookalike audiences as well as demographic or behaviour targeting are turned off. On Google Ads, similar limits (age, gender, parental status, marital status, postcode) apply to employment ads in the US and Canada. In France and Spain, the law protects candidates from discrimination based on age or sex, so I set up targeting in the same spirit on both platforms.
Before the peak: the calendar above shows that in the UK, jobs are searched most in January. Campaigns ramp up a few weeks before. For an urgent role, the campaign starts as soon as the offer is ready, with the budget focused on Google Search, where candidates are already looking.
The method stays the same, with a second audience: the companies that give you their roles. I prefer separate campaigns for them, each with its own page and tracking (meeting request, signed agreement). Temporary work agencies have one more rule. In France, their ads and job offers must state their name and that they are a temporary work agency (article L5332-3 of the Labour Code). In Spain, leaving out their identification as a temporary work agency and their authorisation number from their advertising is an offence (article 18.1.b of the law on social order offences).
By reaching profiles who already have a job, before they start looking. On Meta, the offer is shown to a broad audience in your area, and the job title and the visual do the sorting. On Google, Search captures people who are already looking, and dynamic remarketing, built from a catalogue of roles (title, location, salary), shows each visitor the offers they viewed on your site. My recommendation is to start with the hardest role to fill, then widen once the first applications confirm the message.
Your business is not on the list? The working method stays the same, only the levers change.
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