Industry · Transport & Logistics
Full loads, parcels, warehousing, last-mile delivery: advertising should bring shippers who trust you with their freight, and drivers to move it.
Road freight, warehousing, groupage and forwarding: three trades, each with its own rhythm. Their official figures from Eurostat, then the month when your customers and your future drivers search most on Google.
Freight transport by road
578,189 companies in the EU
21,858 companies in the EU
Other transportation support activities
68,203 companies in the EU
Source: Eurostat, enterprises by NACE activity (dataset sbs_ovw_act), EU-27, NACE codes 49.41, 52.10 and 52.29, 2024 data updated on 30 September 2026. See the raw data. People per company: calculated from the number of people employed and the number of companies published by Eurostat.
Index 100 = the most searched month of each line. Searches in the United Kingdom, in English, from October 2025 to September 2026.
Most searched month: freight transport in May, warehousing in January, driver jobs in January. Warehousing: January brings 6.8 times the searches of July.
Source: Google Ads Keyword Planner, monthly search volumes in the United Kingdom, in English, from October 2025 to September 2026, retrieved on 14 October 2026 from Théo Maupilé's Google Ads account. Searches measured: “haulage”, “haulage company”, “pallet delivery”, “warehouse storage”, “warehousing”, “3pl”, “pallet storage”, “hgv driver jobs”, “lorry driver jobs”, “class 1 driver jobs” and “driving jobs”. Method: each line adds up its searches, then takes the value 100 in its highest month. Google rounds the volumes it returns: the line shows the rhythm of demand, not an exact volume.
| Month | Freight Transport | Warehousing | Driver Jobs |
|---|---|---|---|
| October 2025 | 42 | 21 | 74 |
| November 2025 | 40 | 21 | 68 |
| December 2025 | 25 | 31 | 57 |
| January 2026 | 34 | 100 | 100 |
| February 2026 | 30 | 18 | 76 |
| March 2026 | 38 | 22 | 76 |
| April 2026 | 38 | 31 | 87 |
| May 2026 | 100 | 18 | 77 |
| June 2026 | 36 | 18 | 69 |
| July 2026 | 30 | 15 | 63 |
| August 2026 | 37 | 21 | 63 |
| September 2026 | 65 | 26 | 65 |
I'm Théo, a freelance Paid Media specialist with 100+ clients on Google Ads & Meta Ads. I work with a fleet management software company whose buyers are transport companies and fleet managers. So I know your words and the questions you ask as a buyer. For your business, I do the same work in the opposite direction: campaigns that bring shippers to a quote request and drivers to a hire, measured at each step. I work directly with you.
In the EU, road freight transport has 578,189 companies (Eurostat, 2024). To choose among them, a shipper looks for a precise service: a refrigerated truck from their region, pallet groupage, a warehouse with order picking. Campaigns follow your services and your departure areas, with the words your customers really use.
In France, the driver of a goods vehicle over 3.5 tonnes needs an initial qualification, then 35 hours of training every five years (French Transport Code, Articles L3314-2, R3314-1, R3314-10 and R3314-11). Spain asks truck drivers with a C1, C or C+E licence for a professional certificate (CAP) and the same 35 hours every five years (Royal Decree 284/2021). Your application form asks for the licence and an up-to-date qualification, so it sorts candidates before the first call.
A quote request turns into a contract when you have room to accept it: a truck, a loading dock, free square metres. The budget follows your free capacity and the services with your best margin, and it slows down when your docks are full.
Full loads, groupage, refrigerated, storage: the real searches for each service, from each of your areas, and their calendar.
Your capacity, the areas you serve, your certifications, and a quote form that asks for origin, destination, volume and frequency.
Google on transport and storage searches, LinkedIn by job title for logistics managers, Meta for driver jobs around your sites.
From the click to the quote request, then to the signed contract, and from the application to the hire, when you share them with me.
Through two doors. On Google, a shipper who already looks for a carrier or a warehouse types the service and the region: this is the search closest to a quote. On LinkedIn, targeting by job title, job function and industry reaches the logistics manager, the supply chain director or the transport buyer before they start their tender. I recommend starting with Google on your most profitable services, then adding LinkedIn when you target specific accounts.
On Meta, a driver job ad is declared in the special Employment category, like any job ad shown in Europe, the US or Canada. Targeting options are limited there, so the area around your sites and the ad text do the sorting. The ad names the licence you need, the type of routes (regional, national, international) and the home site, and the form checks the qualification. On Google, search reaches drivers who already look for a job in your region. My recommendation is to keep these campaigns separate from your customer campaigns, with their own budget and their own measurement up to the hire.
Before the peak: the calendar above shows that in the UK, haulage is searched most in May, and driver jobs in January. Campaigns ramp up a few weeks before. For recruitment, I prefer to launch as soon as a driver leaving or a new contract is known: a driver is hired before the first day of the contract.
The method stays the same, with a different customer. For e-commerce fulfilment, the customer is an online shop that wants to store and ship its orders: your page shows your picking times and the sales platforms you can connect. A courier or last-mile delivery company looks for regular customers in its area, and its campaigns follow its delivery rounds. In both cases, each request comes back with its service and its area, so the budget follows what signs.
Your business is not on the list? The working method stays the same, only the levers change.
A short form: your website, your budget, your goal. Two minutes is all it takes.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
You give me access to your accounts, and I send you my onboarding document to go into the detail of your business, your market and your positioning.
We start building your strategy from everything you have shared with me.
I adapt to your team's tools: Slack, Microsoft Teams, Gmail or Google Chat for the roadmap and project follow-up. WhatsApp is kept for urgent requests.
You walk me through what has already been done, your goals and your challenges. Then we look at how we can work together.
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