Stop letting tracking errors drain your budget. Here’s the fix!
Use Data Exclusions to stabilize Smart Bidding when tracking issues arise:
Think of Data Exclusions as a backup plan for Smart Bidding. While Smart Bidding usually adjusts to changes, this tool is perfect when unexpected problems pop up, like:
• Tracking glitches
• Website crashes
• Issues with uploading data
It’s a reliable way to keep your campaigns steady by reducing the impact of conversion tracking issues
Pro tips 💡
• Apply exclusions immediately after spotting a conversion issue
• Adjust CPA/ROAS targets and budgets for steady performance
• Exclusion dates selected will apply to clicks, be sure to account for conversion delays and exclude all affected click days
• Avoid frequent or long-term use to protect Smart Bidding
• Use exclusions only for tracking issues, not irregular periods
• For planned changes, like maintenance, exclusions take effect immediately
• Don’t remove exclusions and wait 14 days before
𝗪𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗶𝘁 ?
👉 In your Google Ads account, click the Tools icon
👉 Click the Budgets and bidding drop down in the section menu
👉 Click Adjustments
𝗪𝗵𝗲𝗻 𝗰𝗮𝗻 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗶𝘁?
Broken conversion tracking for a certain period
Incorrectly placed conversion tag on a website resulting in inaccurate conversion counts
Temporarily unable to upload offline conversion data
Google Ads Paid Media
Data Exclusions in Google Ads
TL;DR
- Data Exclusions act as a backup plan that stabilizes Smart Bidding during tracking glitches, website crashes, or data upload issues.
- Exclusion dates apply to clicks, so all affected click days must be excluded, accounting for conversion delays.
- Exclusions should cover tracking issues only, never irregular periods, and frequent or long-term use harms Smart Bidding.
- The feature sits in Google Ads under Tools, then Budgets and bidding, then Adjustments.
